Smartreview AI
MarketplaceList your productTrust-IQ Score™About usGet in touch
Trust-IQ · Methodology

Trust-IQ Score™ Methodology

Last updated July 11, 2026Sections 11
Contents
01Why We Publish Our Methodology02The Trust-IQ Score™ at a Glance03Principles That Govern Every Score04Pillar One — Integrity AI (0–50 points): Verified User Trust05Pillar Two — Auditor AI (0–50 points): Independent Audit06Certification and the Annual Audit Cycle07The Integrity Firewall: Money Cannot Touch the Score08Continuous Monitoring, Corrections, and the Right of Reply09What We Deliberately Do Not Score10What a Trust-IQ Score™ Is — and Is Not11Governance and Contact

How Smartreview AI™ measures software trust — and why you can rely on it. Methodology version 1.0, published July 11, 2026.

Proprietary Rights and Infringement Notice. The Trust-IQ Score™ methodology — including its scoring architecture, dual-pillar model, control registers, question banks, evidence-grading model, weightings, thresholds, and evaluation processes — is the exclusive intellectual property of Smartreview AI Pvt Ltd and is protected under applicable patent law (including patent filings made by Smartreview AI Pvt Ltd), trademark, copyright, and trade secret laws of India and other jurisdictions. "Smartreview AI" and "Trust-IQ Score" are trademarks of Smartreview AI Pvt Ltd.

This document is published for transparency. It grants no license, right, or permission of any kind, express or implied. Without our prior written authorization, you must not: (a) copy, reproduce, adapt, translate, or create derivative works of this methodology; (b) use it, in whole or in part, to build, train, benchmark, or improve any competing or similar scoring, rating, review, audit, or certification product or dataset; (c) reverse-engineer, probe, or attempt to derive the underlying models, weightings, thresholds, or detection techniques; (d) use our trademarks, badges, or scores except as expressly licensed; or (e) ingest this document or our data into any machine-learning or AI training pipeline.

Any infringement, misappropriation, or unauthorized use will be pursued to the fullest extent permitted by law, including claims for injunctive relief, damages, and recovery of costs and attorneys' fees, together with suspension or termination of any account, listing, certification, or partnership, and referral to relevant authorities. Report suspected infringement to contact@smartreviewai.io.

01

Why We Publish Our Methodology

Most software ratings ask you to trust a number without telling you where it came from. We take the opposite view: a trust score you cannot examine is not a trust score. This document explains, in plain language, how the Trust-IQ Score™ is constructed, what evidence counts, what never counts, and the safeguards that keep the score independent of money.

This is a public document, written for both software buyers (Customers) and the organizations we evaluate (Customers/Partners). It describes our methodology at the level of structure, principles, and safeguards. The detailed control texts, question banks, model parameters, and fraud-detection techniques are deliberately not published — disclosing them would teach bad actors how to game the score, which would harm the buyers this system exists to protect.

02

The Trust-IQ Score™ at a Glance

The Trust-IQ Score™ is a 0–100 composite trust assessment of a business software product and the organization behind it, built from two equally weighted, independently computed pillars:

  • Integrity AI (0–50 points). The bottom-up pillar: verified, role-matched experiences of real users of the product — what it is actually like to adopt, run, be supported on, and do business with.
  • Auditor AI (0–50 points). The top-down pillar: an independent, evidence-based audit of the organization's engineering, product, organizational, security & privacy, and support practices.

Trust-IQ Score™ = Integrity AI (max 50) + Auditor AI (max 50). Neither pillar can compensate for the other: a beloved product from an unauditable company, or a well-audited company whose users are unhappy, will show it. The two pillars are computed by separate engines from separate evidence and are combined only at the final step.

A living score on two clocks

The two pillars move on different clocks. The Auditor AI pillar is established through a formal audit conducted once each year (and reassessed when material events warrant it). The Integrity AI pillar is alive: it moves throughout the year as verified users contribute new experiences and as older experience ages out of the score.

The published Trust-IQ Score™ therefore varies throughout the certification period. Smartreview AI does not control this movement: the Verified User Trust component is determined solely by verified user input processed through this published methodology, and we cannot set, steer, freeze, or adjust it — for any organization, paying or not. Our only interventions are integrity interventions: removing input that fails verification, authenticity, or conflict-of-interest checks. This is by design; a score no one can steer, including us, is the point.

03

Principles That Govern Every Score

  • Payment-blind. Fees pay for the evaluation process, never the outcome. Our scoring systems have no access to billing, subscription, or commercial data (see Section 07, Integrity Firewall). A free listing and a paying Customer/Partner are scored by the same engine against the same standard.
  • Evidence over assertion. A claim is worth what its evidence proves. Independently verifiable evidence outweighs supplied documents; supplied documents outweigh screenshots; an unsupported assertion scores zero.
  • Same standard for everyone. Every organization in a category is measured against the same published domain structure and the same criteria, whether or not they participate, enroll, or pay.
  • Verified humans only. Review input counts only when we can verify the reviewer is a real person with genuine, first-hand, current experience of the product, and no undisclosed conflict of interest.
  • AI does the work; humans own the judgment. AI engines gather, test, and cross-check evidence at a scale humans cannot. But no adverse finding is published without human review, and every published finding traces back to identifiable evidence.
  • Scores change when reality changes. Trust-IQ is not a plaque earned once. Evidence is re-checked continuously and scores are recomputed on a regular cycle; scores and certifications can go down or be revoked.
  • Transparent about limits. We publish what the score does not measure and what we deliberately exclude (Sections 09 and 10), because knowing a method's boundaries is part of trusting it.
04

Pillar One — Integrity AI (0–50 points): Verified User Trust

4.1 What it measures

Integrity AI captures the real-world experience of using the product, across five domains of 10 points each:

DomainWhat it measures
Product CapabilityDoes the product do what it claims, for the jobs it is bought for, and does it keep improving?
Adoption ExperienceHow quickly and easily do real teams get to value — implementation, learning curve, day-to-day usability?
Technical OperationPerformance, reliability, and integration behavior as actually experienced in production — not as advertised.
Administration & Support ExperienceWhat it is like to govern, secure, and administer the product, and how support behaves when something breaks.
Commercial TruthWhether the commercial relationship matches what was sold — pricing behavior, renewal conduct, and whether the promised outcome was realized.

4.2 Who gets to shape the score

Not every submitted opinion carries weight. Each response is weighted by four factors, all disclosed here in principle:

  • Verification. We verify reviewer identity and product usage through multiple tiers of evidence. The stronger the verification, the higher the weight. A response we cannot verify at all carries zero weight — it never touches the score.
  • Role relevance. A security administrator's view of governance features counts more than a casual user's; an end user's view of usability counts more than an executive sponsor's. Reviewers only rate the domains their role gives them genuine standing to judge.
  • Recency. Software changes. Recent experience outweighs old experience, and reviews age out of the score entirely after a defined period.
  • Tenure. Sustained, hands-on use counts more than a first impression.

4.3 Safeguards against manipulation

  • No 5-star ratings — ever. We do not collect or publish star ratings. Reviewers answer specific, experience-based questions with defined behavioral anchors, because a single mood-driven star average is the most gameable trust signal in the industry.
  • Coverage floors. A domain with too little verified input is excluded and shown as insufficient data — never silently filled in, defaulted, or guessed.
  • Concentration limits. No single organization's reviewers, and no batch of Customer/Partner-invited reviews, can dominate a score.
  • Fraud and authenticity screening. Every submission passes AI-based and human review-verification. AI-generated review text, copied content, incentivized reviews without disclosure, and reviews from affiliates or competitors are rejected.
  • Review-suppression gate. Organizations that contractually gag their customers' reviews (non-disparagement or review-approval clauses) cannot present a clean Integrity pillar — conduct that silences users is itself scored.
05

Pillar Two — Auditor AI (0–50 points): Independent Audit

5.1 What it measures

Auditor AI evaluates the organization behind the product against a defined register of mandatory controls across five domains of 10 points each:

DomainWhat it measures
Software Development Life CycleHow software is built, tested, secured, and released — the engineering discipline behind the product.
Product ManagementWhether the organization keeps its product word: release practices, documentation currency, versioning and deprecation conduct, accessibility.
Organization StructureWhether the company is what it says it is: corporate transparency, named accountability for security and privacy, governance of people and subprocessors, continuity planning.
Security & PrivacySecurity posture, certifications validated for scope and legitimacy, data protection, vulnerability and incident management, privacy program — including the organization’s position on using customer data for AI training.
Customer SupportThe support commitments an organization makes and operates: service levels, availability and escalation, status transparency, and fair access to support.

5.2 How evidence is graded

Every control is scored against evidence, and evidence is not all equal. We grade evidence by authority:

  • Highest weight. Evidence we can observe or test directly and independently — public records, registries, live technical observation, and system-level data.
  • Middle weight. Independently issued artifacts we can validate at the source — for example, a certification checked against the issuing body's own registry, with its scope, validity, and the legitimacy of the certifier's accreditation all verified. A certificate whose scope does not actually cover the product in question earns nothing.
  • Lower weight. Documents supplied by the organization itself, which can support but never solely establish a control.
  • Zero weight. A bare assertion. "We do this" — with nothing behind it — never earns points.

Evidence also expires: each type of evidence has a defined freshness window, after which it must be renewed or the associated credit decays.

5.3 Independence by construction

The majority of Auditor AI controls are verifiable from independent, public, or directly observable sources without any cooperation from the evaluated organization. This means an assessment cannot be improved by withholding information, and it means we evaluate organizations that never engaged with us against the same standard as those that did. Participation lets an organization supply additional evidence and context; it never buys leniency.

5.4 Guardrails

  • "Not applicable" is determined by our methodology from observable characteristics — an organization cannot self-declare its way out of controls, and the number of excluded controls is capped.
  • Minimum floors apply: a critical failure in one domain cannot be papered over by strength elsewhere.
  • Certifications and attestations are inputs to be verified, never trophies to be counted. We check the register entry, the scope, the period, and the issuer's accreditation — and we detect claims of certification against standards that are not certifiable at all.
06

Certification and the Annual Audit Cycle

The Trust-IQ audit is conducted once each year. On successful completion of the annual audit and satisfaction of the published certification criteria — including minimum overall and domain-level requirements and the integrity gates described above — a Trust-IQ certificate and badge are issued once a year, valid for twelve months from issuance.

An annual certificate does not mean a frozen score. Because the Verified User Trust pillar moves continuously (see Section 02), the published Trust-IQ Score™ varies throughout the certification period; the badge attests that the organization passed the annual audit and remains within the certification criteria, while the live score on smartreviewai.io is always the current, authoritative number. Certification remains subject to continuous monitoring for the full period and is suspended or revoked mid-cycle if criteria are no longer met, if material adverse events occur, or if manipulation is detected. Recertification requires a fresh audit each year — certification never renews automatically.

Certification is voluntary and never guaranteed. Every legitimate badge links to a live verification page on smartreviewai.io showing current status; a badge without a working verification link should not be trusted.

07

The Integrity Firewall: Money Cannot Touch the Score

The single most important safeguard in this methodology is architectural, not contractual. The Integrity Firewall is a technical and organizational separation that guarantees:

  • The scoring and audit engines have zero read access to billing, payment, subscription, or commercial-relationship data. The systems that compute scores cannot know who pays us or how much.
  • Fees purchase the evaluation and certification process — never a score, a ranking, a placement, or an outcome. Our agreements state this explicitly, and attempting to link payment to outcome is a terminable breach for any Customer/Partner.
  • No employee's compensation is tied to any evaluated organization's score or certification outcome.
  • Attempted manipulation is treated the same as completed manipulation: scores can be frozen, corrected, or revoked, and listings publicly annotated.
08

Continuous Monitoring, Corrections, and the Right of Reply

Annual audit, living score. The Auditor AI pillar is re-audited annually and reassessed on material events; the Integrity AI pillar recomputes continuously as verified user input arrives and ages. The published Trust-IQ Score™ is always the current assessment, not a historical award.

Human review of adverse findings. No adverse finding about an identifiable organization is published on automated output alone. Adverse findings require human adjudication, are anchored to preserved evidence, and absence of evidence is always published as "no record found in [named source] as of [date]" — never dressed up as either innocence or guilt.

Right of reply on facts. Any evaluated organization may notify us of a factual inaccuracy. Where we agree an error of fact occurred, we correct it and recompute. What is not open to negotiation is the opinion: the methodology's conclusions, weightings, and the score itself cannot be argued, purchased, or pressured upward.

Versioned methodology. This methodology is versioned. Material changes are published with a new version number and effective date, so scores are always interpretable against the rules that produced them.

09

What We Deliberately Do Not Score

Some widely used trust signals are excluded from the Trust-IQ Score™ on purpose, because they measure marketing budgets, company size, or sentiment — not trustworthiness:

  • Analyst quadrants, paid awards, and pay-to-list badges
  • Funding raised, valuation, or investor names as a positive signal
  • Headcount, headcount growth, or layoffs
  • Employer-review site ratings and executives' social media conduct
  • Press coverage and sentiment analysis
  • Customer logo walls and unverifiable "trusted by thousands" claims
  • 5-star ratings and star-rating averages of any kind — Smartreview AI does not publish star ratings at all
  • Company or domain age as a negative signal against newer organizations

Publishing this exclusion list is itself part of the methodology: you should know not only what moves a score, but what cannot.

10

What a Trust-IQ Score™ Is — and Is Not

A Trust-IQ Score™ is Smartreview AI's independent, good-faith, evidence-based assessment, produced by the published methodology from the data available at the time of computation. It is designed to be the most rigorous single input to a software trust decision available anywhere.

It is not a warranty, a guarantee of security or fitness, an endorsement of any transaction, or a substitute for your own procurement, legal, and security diligence. No methodology can see everything: evidence can be incomplete, organizations change, and a score is a continuously maintained opinion — held to a published standard — not a promise about the future. We say this plainly because overstating what a score means would be its own form of dishonesty.

11

Governance and Contact

This methodology is owned and operated by Smartreview AI Pvt Ltd. Questions about the methodology, correction requests, and reports of suspected review manipulation or score gaming are welcome:

Smartreview AI Pvt Ltd · www.smartreviewai.io · contact@smartreviewai.io · Support: support@smartreviewai.io

© 2026 Smartreview AI Pvt Ltd. "Smartreview AI" and "Trust-IQ Score" are trademarks of Smartreview AI Pvt Ltd. This document describes methodology structure and principles; detailed control texts, question banks, weights, thresholds, and detection techniques are proprietary and confidential.

This Trust-IQ Score™ Methodology was last updated on July 11, 2026.
Smartreview AI

Find the software actually you can trust

Software intel. Zero spam.
Product
  • Marketplace
  • Trust-IQ Score
  • Leaderboard
  • Quadrant
Category
  • AI
  • CRM
  • ERP
  • Finance
  • Human Resource
  • IT Management
  • Security
  • GRC
  • Collaboration
  • Workspace
Category
  • Data
  • Engineering
  • Sales
  • Marketing
  • Supply chain
  • E-Commerce
  • Content
  • Communication
  • Design
  • Gaming
Company
  • About us
  • Careers
  • Press
  • Blog
  • Terms & Conditions
  • Privacy Policy
  • Acceptable Use Policy
  • Cookie Policy
  • Get in touch
Help
  • Customer Support
  • Trust-IQ Score™ Methodology
  • Reviewer guideline
  • FAQ
Smartreview AI © 2026. All rights reserved.
Privacy PolicyT & CMSARefund PolicyTrademarkPatent