This Privacy Policy outlines how we collect, use, store, process and share your personal data in connection with your business and professional use of Smartreview AI's website (www.smartreviewai.io and its subdomains, collectively, the "Site"), our buyer platform, Customer/Partner portal, certification services, AI assistants, and related communications (e.g., emails, phone calls, and texts) (collectively, the "Service").
The terms "we", "us", "our" and "Smartreview AI" refer to Smartreview AI Pvt Ltd (CIN: U62091KA2026PTC223899), a company incorporated under the laws of India with registered office at H.No B-2, 15th Cross, Bommanahalli, Bangalore, Karnataka, India – 560068, the operator of the Site and Service.
This Privacy Policy is issued in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act"), Information Technology Act, 2000 (and rules thereunder), California Consumer Privacy Act (as amended by the CPRA), the EU/UK GDPR, and other applicable data protection laws in the jurisdictions where we operate.
We collect, store and process the following categories of your personal data:
| Category | Examples |
|---|---|
| Identifiers | First name, last name, business email address, phone number, account login credentials |
| Commercial Information | Records of software products and/or services purchased, evaluated, shortlisted, or considered; procurement history; RFP/RFI activity |
| Internet or Electronic Activity Information | Search history, pages viewed, comparison activity, click and scroll behavior, in-product interactions, advertisement engagement |
| Geolocation Data | Approximate physical location derived from IP address |
| Audio and Visual Information | Voice or video reviews, screen recordings submitted with reviews, profile images, and likeness used in published content |
| Professional or Employment Information | Current or past employer, job title, function, seniority, company size, industry |
| Customer/Partner & Audit Information | For software Customers/Partners: corporate information, security posture data, control evidence, audit artifacts, certification responses, and product metadata submitted to Smartreview AI |
| Inferences | Buying intent signals, category interest, product fit, and persona inferences derived from Site activity |
| AI Outputs & Automated Decisioning Inputs | Summaries, embeddings, scores, and recommendations generated by Smartreview AI’s AI models, including Trust-IQ Score™ components and ranking signals |
| Sensitive Personal Information | Account credentials; in limited cases, government-issued identifiers used to verify reviewer authenticity |
| Browser & Device | IP address, device identifiers, screen resolution, browser version, browser language, local timezone |
AI Assistants and Models. When you interact with Smartreview AI's AI assistants (including buyer copilots and Customer/Partner audit assistants), we may retain chat logs, prompts, and outputs to operate the Service, evaluate and improve AI model performance, enforce policies, and detect abuse — subject to privacy safeguards and filtering of sensitive data fields. We do not use customer or buyer Personal Data to train foundation models offered to third parties without your consent where required by law.
We collect your personal data from these sources:
We may use your personal data, as permitted by law, for the following business purposes. Where required by law, we process your personal data based on your explicit consent, contractual necessity, or our legitimate interests in providing the Service.
Smartreview AI may share your information with Customers/Partners and service providers listed on the Site, business partners, service providers, social networks, affiliates, and other third parties you authorize.
Cookies and Tracking Technology. We use cookies, web beacons, pixel tags, e-tags, local storage, and similar technologies to recognize you, remember your preferences, analyze usage, and improve the Service. You can manage cookie preferences through your browser settings or our Your Privacy Choices link in the Site footer. For details, see our Cookie Policy.
Do Not Track and Global Privacy Control (GPC). Smartreview AI does not currently respond to "Do Not Track" signals. However, Smartreview AI recognizes and honors Global Privacy Control (GPC) signals as a valid opt-out request for the sale or sharing of personal information under the CCPA/CPRA.
Interaction Between GPC and Cookie Preferences. If you have consented to cookies but later send a GPC signal, we will honor the GPC signal where required by law.
Analytics. We use analytics tools (such as Google Analytics or equivalents) to understand how visitors use the Site. You can opt out via your cookie preferences or browser-based opt-out mechanisms.
Reviews, comments, voice/video submissions, attestations, and any name, image, or likeness you submit may be publicly accessible on and off the Site. If you include personal data in your submission, other users may be able to identify you. To minimize this risk, consider using anonymized submission options where available.
By submitting content, you authorize Smartreview AI to publicly share and sub-license it as outlined in our Terms & Conditions, including authorizing Customers/Partners, partners, and marketing platforms to use your content in various formats. Smartreview AI applies AI-based and human review-verification processes to detect fraud and authenticate submissions.
If you wish to anonymize or delete a review previously attributed to your name, you may request this through your account settings or by contacting us. We cannot guarantee that others have not already saved or republished your content before the change.
Depending on your jurisdiction, you may have rights to access, correct, port, restrict, object to, or delete your personal data, and to withdraw consent. Smartreview AI will facilitate the exercise of these rights as required by applicable law.
Data Deletion. All users may request deletion of their personal data at any time. Please submit a request through our privacy rights form or contact our Data Protection Officer using the details below. We will verify your identity before processing. Certain information may be retained as required by law or for legitimate business purposes.
Correction of Inaccurate Information. You have the right to request that Smartreview AI correct any inaccurate personal information we maintain about you. We will take reasonable steps to do so upon verifying your identity.
Opt-Out of Sale or Sharing. You may direct Smartreview AI not to sell or share your personal information for cross-context behavioral advertising by clicking the "Your Privacy Choices" link in the footer, or by sending a GPC signal.
Right to Limit Use of Sensitive Personal Information. If you are a California resident, you have the right to limit our use and disclosure of your Sensitive Personal Information to those uses which are necessary to perform the services or provide the goods reasonably expected by an average consumer. You may exercise this right by contacting us or through the "Your Privacy Choices" link.
Automated Decision-Making. Where Smartreview AI uses automated processing (including AI scoring or Trust-IQ Score™ computation) that produces a legal or similarly significant effect on you, you may have the right to request human review of that decision. Contact our Data Protection Officer to exercise this right.
If you access the Site from outside your home country, your personal data may be transferred to, stored, and processed in India, the United States, or other jurisdictions where Smartreview AI, its affiliates, or its service providers operate. Data protection laws in these jurisdictions may differ from those in your country.
Where required, we ensure recipients provide sufficient safeguards through appropriate agreements, including the European Commission's Standard Contractual Clauses (Art. 46 GDPR), the UK International Data Transfer Addendum, and equivalent mechanisms.
We have implemented administrative, technical, and physical safeguards designed to protect your personal data, including encryption in transit and at rest, access controls, network segmentation, logging and monitoring, and intrusion detection. Only authorized personnel may access non-public data for specific business purposes. Smartreview AI maintains an information security program aligned with industry frameworks (such as ISO/IEC 27001 and SOC 2).
No method of transmission over the Internet is completely secure, and any submission is at your own risk.
Smartreview AI retains your personal data for as long as needed to provide the Service, maintain legitimate business interests, prevent or investigate wrongdoing, enforce our agreements, or comply with legal obligations. For cookie-collected data, see our Cookie Policy. Information submitted through your user profile is kept for the life of your account. Published reviews and Customer/Partner audit records may be retained after account closure for the integrity of the historical record, subject to applicable deletion rights. For clarity, while we may retain certain records for historical and audit integrity, you maintain the right to request deletion of your personal data where applicable by law.
The Site is a general-audience B2B service intended for business and professional use and is not directed to individuals under 18 years of age. We do not knowingly collect personal information from individuals under 18. If you believe a minor has provided us with personal data, please contact us and we will delete it as soon as reasonably possible.
Smartreview AI may update this Privacy Policy from time to time in its sole discretion. The updated Privacy Policy will be posted on the Site, and the "Last updated" date will be revised. Your continued use of the Site after publication of an updated Privacy Policy constitutes acceptance of the changes. We encourage you to review this Privacy Policy periodically.
For inquiries regarding this Privacy Policy, or to contact our Data Protection Officer / Grievance Officer (as required under the DPDP Act and IT Rules), please reach out at:
Smartreview AI — Attn: Privacy Team / Data Protection Officer. Email: privacy@smartreviewai.io
Smartreview AI Pvt Ltd (CIN: U62091KA2026PTC223899), H.No B-2, 15th Cross, Bommanahalli, Bangalore, Karnataka, India – 560068.
When contacting us, please include your contact details (including the email address associated with your account) and a description of your request or concern. We will respond within 30 days, in accordance with the Digital Personal Data Protection Act (DPDP Act) of India, or within the timeframes required by other applicable laws.