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WebEngage

by Webengage Inc
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Independent AI audit · 25 parameters across 5 domains · equal weight

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WebEngage overview

WebEngage is a customer engagement and retention platform designed to help businesses create personalized, data-driven experiences across the customer journey.

It enables companies to collect and analyze customer behavior, segment audiences, and deliver targeted communication through multiple channels, including push notifications, email, SMS, WhatsApp, web push, and in-app messages. WebEngage uses real-time customer data and automation to help marketers create personalized campaigns based on user actions, preferences, and lifecycle stages. Its journey orchestration capabilities allow businesses to build automated workflows for onboarding, engagement, conversion, retention, and reactivation.

The platform also provides analytics and reporting tools to measure campaign performance, customer engagement, conversions, and retention. By combining customer data, segmentation, personalization, automation, and omnichannel communication in one platform, WebEngage helps businesses improve customer relationships, increase engagement, reduce churn, and drive measurable revenue growth across digital channels.

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Company Information

Mumbai, Maharashtra, India
Vision

A world where retention gets the same engineering attention acquisition does — because the cheapest customer to win is the one already in the database.

Mission

We build a full-stack retention and customer engagement platform with a CDP, journey orchestration and multi-channel messaging, so growth teams can act on user behaviour in real time.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

HIPAA
ISO 27001
SOC 2 Type II
ISO 27017

Pricing

All plans include core features. Per month, billed annually.

Features

All capabilities grouped by category.

Data and profiles

  • Customer data platform
  • Web
  • app and offline event tracking
  • Unified user profiles
  • Segmentation and cohorts
  • Data pipelines and exports

Orchestration

  • Visual journey designer
  • Behaviour-triggered campaigns
  • Multi-channel sequencing
  • A/B and multivariate testing
  • Frequency and throttling controls

Channels and analytics

  • Email
  • SMS and push
  • WhatsApp and in-app messaging
  • Web push and on-site nudges
  • Product recommendations
  • Funnel