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Thinkific

by Thinkific
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Thinkific overview

Thinkific is a platform for creating and selling online courses. Unlike a marketplace, the creator owns the audience, the branding, the pricing and the student relationship: courses are published to the creator's own site and domain, and Thinkific never markets competing courses to those students.

The course builder supports video, text, quizzes, assignments, surveys, downloads and live lessons, with drip scheduling, prerequisites, completion certificates and cohort-based delivery. Commerce covers one-off purchases, subscriptions, payment plans, bundles, coupons and order bumps, with Thinkific Payments handling processing at a flat rate across plans.

Beyond courses the platform includes communities, digital downloads, coaching sessions and an app store for extending functionality. Plans scale by admin seats and feature depth rather than by student count — courses and students are unlimited on every tier — from Basic for a first course through Start and Grow to a custom Plus tier with premium services for high-growth businesses. Thinkific is based in Vancouver.

Media

Screenshots and product photos shared by Thinkific.

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Company Information

Vancouver, BC
Vision

Expertise turned into a business without a marketplace taking the audience.

Mission

To help experts build, market and sell online learning businesses they fully own.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

GDPR
CCPA / CPRA
PCI DSS
SOC 2 Type II

Pricing

All plans include core features. Per month, billed annually.

Basic
$40/mo billed yearly ($54 monthly)
  • Unlimited courses and students
  • 1 admin
  • Branded site
  • Quizzes and surveys
  • Thinkific Payments
  • Drip scheduling
Start
$82/mo billed yearly ($109 monthly)
  • 2 admins
  • Full commerce tools
  • Communities
  • Coaching sessions
  • Bundles and coupons
  • Everything in Basic
Grow
$164/mo billed yearly ($219 monthly)
  • 6 admins
  • Advanced selling tools
  • Deeper analytics
  • Professional support
  • Everything in Start
Plus
Contact salescustom pricing
  • Premium services
  • Custom admin allocation
  • Onboarding and migration
  • Priority support
  • Everything in Grow

Features

All capabilities grouped by category.

Course building

  • Video, text and audio lessons
  • Quizzes and assignments
  • Surveys and downloads
  • Drip scheduling
  • Prerequisites
  • Completion certificates

Delivery

  • Unlimited courses and students
  • Cohort-based courses
  • Live lessons
  • Student progress tracking
  • Discussions
  • Mobile learning

Commerce

  • One-off purchases
  • Subscriptions and payment plans
  • Bundles
  • Coupons and order bumps
  • Thinkific Payments
  • 2.9% processing rate

Site & brand

  • Branded site and custom domain
  • Theme customisation
  • Landing pages
  • No competing course marketing
  • SEO controls
  • Custom code on higher tiers

Extend

  • Communities
  • Digital downloads
  • Coaching sessions
  • App store
  • API access
  • 1 to 6+ admin seats