Independent AI audit · 25 parameters across 5 domains · equal weight
Software development lifecycle
5 parameters · awaiting evidence
Product management
5 parameters · awaiting evidence
Organization
5 parameters · awaiting evidence
Security & privacy
5 parameters · awaiting evidence
Implementation & support
5 parameters · awaiting evidence
No audit on record yet. No score is not a low score.
SugarCRM is a long-established CRM platform founded in 2004 as an open-source alternative to Salesforce, now a commercial mid-market and enterprise vendor owned by Accel-KKR. In April 2026 the company rebranded to SugarAI, though the products retain the Sugar names. The current positioning is 'let the platform do the work': Sugar's time-aware customer data platform fills gaps in the record automatically and applies predictive AI for lead and opportunity scoring, forecasting and next-best-action, on the argument that CRM insight fails when it depends on manual entry discipline. The portfolio splits into three separately licensed products — Sugar Sell for sales automation, Sugar Serve for case management and service, and Sugar Market for marketing automation — plus an on-premise Enterprise option that remains available. Two commercial facts dominate evaluations: public Sell plans carry a fifteen-user minimum and annual billing, and the lower-cost Essentials tier no longer appears on the live pricing page.
Screenshots and product photos shared by SugarCRM, Inc.
Cupertino, California, United States
A world where the CRM does the noticing — where a rep is told which deal is slipping and why, instead of being asked to keep a system updated well enough for someone else to work it out later.
We build a CRM that fills its own gaps with time-aware customer data and predictive intelligence, so revenue teams get an accurate picture of the pipeline without depending on disciplined manual entry.
Meet the leaders shaping our vision, product, and growth.
Our certifications and compliance frameworks that keep your data safe.
All plans include core features. Per month, billed annually.
Billed annually15-user minimumPipeline managementSales forecastingOmnichannelSugarBPMBilled annually15-user minimumEverything in StandardAdvanced forecastingSugar Connect included up to 25 usersDeeper AIBilled annually15-user minimumEverything in AdvancedEnhanced supportAdvanced compliance and field sales capabilityAll capabilities grouped by category.