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Sprout Social

by Sprout Social, Inc.
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Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

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Sprout Social overview

Sprout Social is a social media management and analytics platform designed to help businesses manage, monitor, and improve their social media presence. It enables organizations to publish and schedule content across multiple social networks, manage incoming messages, and maintain consistent communication with their audiences. The platform brings social media activities together in a centralized workspace, helping teams collaborate more efficiently.

Sprout Social provides tools for social listening, audience engagement, content planning, publishing, and performance analytics. Its reporting features help businesses measure engagement, reach, impressions, audience growth, and campaign performance. Social listening capabilities allow organizations to monitor conversations, identify trends, understand audience sentiment, and track mentions of brands or topics. Collaboration and workflow tools also support approval processes and team-based content management.

Sprout Social is suitable for businesses, agencies, and organizations that manage multiple social media accounts and require actionable insights. By combining publishing, engagement, listening, analytics, and reporting, the platform helps teams improve social strategies and customer relationships. Overall, Sprout Social enables organizations to manage social media more efficiently, make data-driven decisions, and strengthen their online presence.

Media

Screenshots and product photos shared by Sprout Social, Inc..

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Company Information

Chicago, Illinois, United States
Vision

A world where brands turn social media into real business value — where one platform for publishing, engagement, listening and analytics helps teams build and understand their audience at scale.

Mission

We build a social media management platform for publishing, engagement, listening and analytics, so brands manage their social presence, engage audiences and turn social data into insight and value.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

SOC 2 Type II
ISO 27001
ISO 27017
CCPA / CPRA
GDPR
CSA STAR
PCI

Pricing

All plans include core features. Per month, billed annually.

Standard
$199/seat/month
  • 5 social profiles
  • Consolidated inbox and collaboration tools
  • Keyword and location monitoring
  • Trellis AI agent
  • Review management
Professional
$299/seat/month
  • Billed annually
  • Message tagging
  • Unlimited social profiles
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist
Advanced
$399/seat/month
  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts
Enterprise
Custom
  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Track performance with profile and post-level reporting
  • Priority customer support

Features

All capabilities grouped by category.

Publishing and engagement

  • Content scheduling and publishing
  • Unified social inbox
  • Engagement and response
  • Approval workflows
  • Content calendar

Listening and analytics

  • Social listening
  • Analytics and reporting
  • Competitive insights
  • Sentiment analysis
  • Trend detection

Platform

  • Employee advocacy
  • Influencer marketing (Tagger)
  • AI content and insights
  • Integrations (CRM/help desk)
  • APIs and connectors