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Marketing

Persado

by Persado, Inc.
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Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

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Persado overview

Persado is an AI-powered marketing technology company that helps organizations create, optimize, and personalize customer-facing communications. Its platform, known as Motivation AI, uses artificial intelligence, machine learning, and language technology to identify the words, phrases, emotions, and messages most likely to motivate specific audiences to take action.

Persado supports marketing channels such as email, SMS, websites, mobile applications, push notifications, and digital advertising. The platform enables marketers to generate multiple content variations, test their effectiveness, and use performance insights to improve future campaigns. Persado also provides tools for audience segmentation, experimentation, analytics, brand compliance, and content optimization. By combining generative AI with predictive analytics, Persado aims to help enterprises increase customer engagement and improve marketing performance while maintaining consistent brand messaging.

Its solutions are particularly useful for large organizations seeking to scale personalized communications across multiple customer segments and channels. Overall, Persado helps businesses transform marketing language into measurable customer engagement and business outcomes.

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Company Information

New York, New York, United States
Vision

A world where every marketing message uses the words most likely to move each customer — where generative AI, trained on what actually drives action, crafts language that measurably lifts engagement and revenue.

Mission

We build a generative-AI platform for marketing language, so enterprises generate and optimise message content proven to drive engagement and conversion, grounded in performance data.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

GDPR
SOC 2 Type II

Pricing

All plans include core features. Per month, billed annually.

Features

All capabilities grouped by category.

Language generation

  • Generative message content
  • On-brand variant generation
  • Emotional/linguistic analysis
  • Multi-channel copy (email/SMS/web/ads)
  • Personalisation

Optimisation and insight

  • Performance prediction
  • Message experimentation
  • Audience-specific language
  • Response insights
  • Analytics

Enterprise and platform

  • Brand safety and compliance controls
  • Governance
  • Integrations (ESP/martech)
  • Reporting
  • APIs and connectors