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Ometria

by Ometria Ltd.
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Independent AI audit · 25 parameters across 5 domains · equal weight

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Ometria overview

Ometria is a customer data and marketing platform designed specifically for retail and ecommerce brands. It helps businesses unify customer data from multiple channels, build detailed customer profiles, and deliver personalized marketing experiences at scale. The platform combines customer data management, segmentation, analytics, and marketing automation to help brands understand shoppers and engage them with more relevant communications.

Ometria enables retailers to create targeted customer segments based on purchasing behavior, preferences, engagement, and other real-time data. Its marketing automation capabilities support personalized campaigns across channels such as email, SMS, and other customer touchpoints. By connecting customer insights with campaign execution, Ometria helps marketers improve engagement, retention, and customer lifetime value.

With its focus on retail personalization and customer intelligence, Ometria enables marketing teams to make data-driven decisions, automate repetitive processes, and build stronger, more meaningful relationships with customers.

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Company Information

London, United Kingdom
Vision

A world where every retail customer feels known — where a customer data and marketing platform built for retail unifies data and orchestrates personalised cross-channel campaigns that grow customer lifetime value.

Mission

We build a customer data and experience platform for retail, so retailers unify customer data and run personalised, AI-driven cross-channel marketing that increases engagement and lifetime value.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

ISO 27001
SOC 2 Type II
PCI DSS
GDPR
ISO 27017

Pricing

All plans include core features. Per month, billed annually.

Ometria (platform)
Custom/quote
  • Priced by contacts/volume and modules
Customer data platform
Custom/quote
  • Retail CDP and single customer view
Cross-channel marketing
Custom/quote
  • Campaign orchestration and channels
Enterprise
Custom/quote
  • Scale, AI, security and support

Features

All capabilities grouped by category.

Customer data

  • Retail customer data platform
  • Online/offline data unification
  • Single customer view
  • Segmentation
  • Predictive analytics (CLV
  • churn)

Cross-channel marketing

  • Campaign orchestration
  • Email
  • SMS and push
  • Ad and direct-mail coordination
  • Personalisation
  • A/B testing

Platform and AI

  • Retail data models and insights
  • Generative/agentic marketing AI
  • Reporting and dashboards
  • Integrations (ecommerce/POS)
  • APIs and connectors