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Klaviyo

by Klaviyo, Inc.
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Klaviyo overview

Klaviyo is a powerful customer data and marketing automation platform designed to help businesses build personalized relationships with their customers. It combines customer data, analytics, email marketing, SMS, and automation in one unified platform.

Businesses can use Klaviyo to create targeted campaigns based on customer behavior, preferences, purchase history, and engagement. Its advanced segmentation and predictive analytics help marketers deliver highly relevant messages at the right time, improving customer engagement and conversion rates. Klaviyo also provides customizable templates, automated workflows, A/B testing, real-time reporting, and performance insights to optimize marketing campaigns.

The platform integrates with popular e-commerce, CRM, and business tools, enabling seamless synchronization of customer information. From abandoned-cart reminders and product recommendations to customer retention campaigns, Klaviyo helps brands automate repetitive marketing activities while maintaining personalized communication. It is particularly valuable for e-commerce and growing businesses seeking to increase revenue, strengthen customer loyalty, and scale their marketing efforts efficiently.

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Company Information

Boston, Massachusetts, United States
Vision

A world where every consumer brand owns its customer relationships and grows on its own data — where email, SMS and a built-in B2C CRM turn store and behavioural data into revenue, without needing a big team.

Mission

We build a B2C CRM and marketing automation platform for email, SMS and data, so ecommerce and consumer brands drive revenue from owned customer data with automated, personalised messaging.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

ISO 27001
ISO 27017
PCI DSS
HIPAA
SOC 2 Type II
GDPR
CCPA / CPRA

Pricing

All plans include core features. Per month, billed annually.

Free

For 14 days

$0/month
  • Up to 250 active profiles
  • 500 email sends/mo
  • $5 SMS credits
Email
~$20+/month
  • Contact-based
  • ~$100 at 5k, ~$150 at 10k, ~$400 at 25k profiles
Klaviyo One (Enterprise)
Custom/quote
  • Mandatory above ~$10k/mo spend
  • +20% and services

Features

All capabilities grouped by category.

Data and CRM

  • Built-in customer data (B2C CRM)
  • Behavioural and store data sync
  • Predictive analytics (CLV
  • churn)
  • Segmentation
  • Revenue attribution

Email and SMS

  • Email marketing and flows
  • SMS/MMS marketing
  • Abandoned-cart and lifecycle automation
  • Templates and personalisation
  • A/B testing

Platform

  • Reviews
  • Customer-service tools
  • Forms and signup
  • 350+ integrations (Shopify/BigCommerce)
  • APIs and connectors