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Marketing

Iterable

by Iterable, Inc.
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Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

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Software development lifecycle

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Product management

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Iterable overview

Iterable is a cross-channel customer engagement and marketing automation platform that helps businesses create personalized experiences throughout the customer lifecycle. It enables organizations to communicate with customers through email, SMS, push notifications, in-app messages, and other digital channels. By bringing customer data and engagement activities together, Iterable helps marketers deliver relevant messages based on customer behavior, preferences, and lifecycle stages.

The platform provides visual tools for building automated customer journeys, segmenting audiences, managing campaigns, conducting A/B tests, and personalizing content. Iterable also offers analytics and reporting capabilities that help marketing teams monitor campaign performance, understand customer engagement, and optimize communication strategies. Its integrations allow businesses to connect Iterable with data platforms, e-commerce systems, CRM solutions, mobile applications, and other technologies.

Iterable is widely suited for e-commerce, retail, financial services, media, travel, and technology companies that need scalable customer engagement. By combining automation, personalization, experimentation, and analytics, Iterable helps businesses increase conversions, improve retention, and strengthen customer relationships. Overall, it enables marketers to deliver timely, relevant, and consistent experiences across multiple customer touchpoints.

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Company Information

San Francisco, California, United States
Vision

A world where every customer gets a message that feels made for them — where marketers build cross-channel journeys on unified data with AI, turning individual signals into relevant, timely communication at scale.

Mission

We build a cross-channel customer communication and activation platform, so marketers create personalised, AI-optimised journeys across email, push, SMS, in-app and more from unified customer data.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

SOC 2 Type II
ISO 27001
HIPAA

Pricing

All plans include core features. Per month, billed annually.

Features

All capabilities grouped by category.

Journeys and data

  • Journey/workflow builder (Studio)
  • Audience segmentation
  • Flexible data model
  • Event-triggered messaging
  • Catalog and personalisation

Cross-channel messaging

  • Email
  • push
  • SMS
  • Personalisation
  • A/B and experimentation

AI and platform

  • AI optimisation and copilots
  • Brand Affinity
  • Analytics and reporting
  • Integrations across the stack
  • APIs and connectors