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Hightouch

by Hightouch, Inc.
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Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

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Product management

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Hightouch overview

Hightouch is a modern data activation and reverse ETL software platform that helps organizations move data from their data warehouse into the business tools where it can be used. It connects platforms such as data warehouses, CRMs, marketing applications, advertising tools, and customer engagement systems, allowing teams to operationalize trusted customer and business data without building extensive custom integrations.

Hightouch provides capabilities for data synchronization, audience activation, customer 360 profiles, and automated workflows. Teams can define data models and sync selected information to destinations such as sales, marketing, and support applications. Its interface is designed to make data activation accessible to both technical and business users, while features such as scheduling, monitoring, and transformation controls help maintain reliable data pipelines.

Hightouch is particularly valuable for companies that want to turn warehouse data into immediate business actions. Marketing teams can build targeted audiences, sales teams can enrich CRM records, and product teams can personalize customer experiences using centralized data. Overall, Hightouch bridges the gap between analytics infrastructure and operational applications, enabling organizations to make their data more actionable.

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Company Information

San Francisco, California, United States
Vision

A world where the data warehouse powers every business tool directly — where teams activate their trusted, unified data into sales, marketing and ad platforms without copying it into yet another system.

Mission

We build a composable customer data platform and reverse-ETL tool, so teams sync data from their warehouse directly into business tools — activating trusted data where it drives action.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

ISO 27001
SOC 2 Type II
HIPAA
GDPR

Pricing

All plans include core features. Per month, billed annually.

Free

For 14 days

$0/month
  • Limited destinations and syncs
Starter / Pro
Custom/month
  • By destinations, audiences and features
Business
Custom/quote
  • Higher volumes, identity resolution, support
Enterprise / AI
Custom/quote
  • AI Decisioning, security, SSO and scale

Features

All capabilities grouped by category.

Reverse ETL and activation

  • Warehouse-to-tool sync
  • 200+ destinations
  • No-code and SQL models
  • Sync monitoring and observability
  • Incremental syncs

CDP and audiences

  • Audience builder and segmentation
  • Identity resolution
  • Traits and computed attributes
  • Personalisation
  • Journeys

AI and platform

  • AI Decisioning
  • Marketing personalisation
  • Warehouse-native (Snowflake/Databricks/BigQuery)
  • Governance and access
  • APIs and connectors