Framer logo

Design

Framer

by Framer B.V.
Unclaimed
Already using Framer?
Visit website
Not yet certified

Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

#Audit domainParameters assessedStatus
01

Software development lifecycle

5 parameters · awaiting evidence

Not yet audited
02

Product management

5 parameters · awaiting evidence

Not yet audited
03

Organization

5 parameters · awaiting evidence

Not yet audited
04

Security & privacy

5 parameters · awaiting evidence

Not yet audited
05

Implementation & support

5 parameters · awaiting evidence

Not yet audited
no score yet
Not yet audited

No audit on record yet. No score is not a low score.

Framer overview

Framer is a design-first website builder that collapses the usual handoff between designing a site and shipping it. Founded in Amsterdam in 2014 by Koen Bok and Jorn van Dijk — who had previously sold their design studio Sofa to Facebook — it began as an interactive prototyping tool and has since become a platform where the design canvas is the production environment. What you lay out is what gets served.

The core appeal is to designers and marketing teams who want the visual control of a design tool without the front-end queue that normally sits between a mockup and a live page. Responsive breakpoints, design-system components and variables, and motion and scroll effects are all authored directly on the canvas and published to a managed global CDN with a custom domain in a single action.

Around that sits the machinery a real marketing site needs: a built-in CMS with collections and dynamic pages, forms, SEO controls, redirects, built-in analytics with events and funnels, localisation into multiple languages, and A/B testing. On-page editing lets marketers change copy without touching the canvas, which is why Framer added a cheaper content-only seat in 2026.

More recently the company has pushed into AI agents for site generation and editing, with a per-workspace credit allowance, and into enterprise features aimed at teams running their entire public web presence on the platform.

Framer reports more than half a million monthly active users, over $50 million in ARR, profitability, and a $2 billion valuation from its August 2025 Series D. Customers include Miro, Perplexity and Scale AI.

Media

Screenshots and product photos shared by Framer B.V..

Click to enlarge1 / 5

Company Information

Amsterdam, Netherlands
Vision

A world where the gap between designing a website and shipping it simply closes — where the person with the idea can put it live, at production quality, without waiting on a front-end queue

Mission

We build one canvas where design, content and publishing are the same act, so teams ship production-ready sites in days rather than months and keep control of the brand.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

No certifications have been listed for this product yet.

Pricing

All plans include core features. Per month, billed annually.

Free

For 14 days

$0/month
  • Free Framer domain
  • 1 GB bandwidth
  • Design pages
Basic
$4/month
  • Free custom domain
  • 2 CMS collections
  • 50 GB bandwidth
  • Built-in SEO
  • Localization (add-on)
Pro
$12/month
  • Free custom domain
  • 10 CMS collections
  • 100 GB bandwidth
  • Site redirects
  • Branching with previews
Enterprise
Custom/month
  • Custom limits
  • Unlimited editors
  • Enterprise-grade security
  • Uptime guarantee
  • SSO,SCIM

Features

All capabilities grouped by category.

Design and publishing

  • Visual canvas that produces the production site directly
  • One-click publishing to a managed global CDN with custom domains
  • Responsive breakpoints, design-system components and variables
  • Motion, scroll and interaction effects without hand-written JavaScript
  • Template library and plugin marketplace

Content, marketing and AI

  • Built-in CMS with collections, references and dynamic pages
  • On-page editing for marketers without canvas access
  • AI agents for site generation and editing, with a workspace credit allowance
  • Localisation into multiple locales with AI translation
  • Forms with submission handling and integrations

Performance, SEO and governance

  • Managed hosting with automatic image optimisation and caching
  • SEO controls — metadata, sitemaps, redirects, canonical URLs
  • Built-in analytics with events and funnels
  • A/B testing via the Convert add-on
  • Workspace roles — owner, full editor, content editor, free viewer