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Marketing

Customer.io

by Peaberry Software, Inc
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Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

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01

Software development lifecycle

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02

Product management

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03

Organization

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04

Security & privacy

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05

Implementation & support

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Customer.io overview

Customer.io is a customer engagement and marketing automation platform designed to help businesses create personalized communication experiences across multiple channels. It enables teams to collect and use customer data to send targeted messages through email, push notifications, SMS, in-app messages, and other channels. Businesses can build automated campaigns based on customer actions, events, attributes, and lifecycle stages.

The platform provides visual workflow tools that allow marketers to design customer journeys, segment audiences, personalize content, and trigger communications at the right time. Customer.io also offers analytics and reporting capabilities to measure campaign performance, engagement, conversions, and customer behavior. Its integrations and APIs help organizations connect customer data from websites, applications, data warehouses, and other business systems.

Customer.io is particularly useful for SaaS companies, e-commerce businesses, mobile applications, and digital platforms that require sophisticated lifecycle marketing. By combining behavioral data, automation, segmentation, and personalization, Customer.io helps businesses improve engagement and retention. Overall, it enables marketing and product teams to deliver relevant, timely, and data-driven customer communications at scale.

Media

Screenshots and product photos shared by Peaberry Software, Inc.

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Company Information

Portland, Oregon, United States (remote-first)
Vision

A world where product-driven companies message customers based on exactly what they do — where automated, data-driven communication is triggered by real behaviour, so every message is relevant and timely.

Mission

We build a data-driven customer engagement platform, so teams send automated, behaviour-triggered messages across email, push, SMS and in-app based on real-time product and customer data.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

No certifications have been listed for this product yet.

Pricing

All plans include core features. Per month, billed annually.

Essentials
$100/month
  • Visual workflow builder
  • Email and community support
  • Basic data integrations
  • AI Agent with core execution skills
  • 1 million emails per month
  • 5k profiles (people + objects)
Premium
$1,000/month
  • Elevated Agent limits + custom skills
  • Daily Routines (scheduled tasks)
  • Premium chat & email support
  • 90-day onboarding support
  • Custom profile volume & pricing
  • HIPAA Compliance*
Enterprise
Custom
  • Migration support*
  • Dedicated Customer Success Manager*
  • Dedicated hardware
  • Audit logging & data governance
  • Dedicated Technical Implementation Specialist*
  • Shared Slack channel*

Features

All capabilities grouped by category.

Behavioural data and journeys

  • Event and attribute data
  • Visual workflow/journey builder
  • Segmentation
  • Event-triggered messaging
  • Real-time triggers

Cross-channel messaging

  • Email
  • push
  • SMS
  • in-app and webhooks
  • Personalisation (Liquid)
  • A/B testing

Platform

  • Data pipelines/CDP
  • AI assistance
  • Analytics and reporting
  • Integrations across the stack
  • APIs and connectors