Creatio logo

CRM

Creatio

by Creatio
Unclaimed
Already using Creatio?
Visit website
Not yet certified

Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

#Audit domainParameters assessedStatus
01

Software development lifecycle

5 parameters · awaiting evidence

Not yet audited
02

Product management

5 parameters · awaiting evidence

Not yet audited
03

Organization

5 parameters · awaiting evidence

Not yet audited
04

Security & privacy

5 parameters · awaiting evidence

Not yet audited
05

Implementation & support

5 parameters · awaiting evidence

Not yet audited
no score yet
Not yet audited

No audit on record yet. No score is not a low score.

Creatio overview

Creatio is a no-code platform that combines CRM with business process automation, headquartered in Boston and known until 2019 as bpm'online. Its distinguishing characteristic is that the workflow engine is the platform rather than a feature: CRM applications for sales, marketing and service are composable modules built on the same no-code studio customers use to model their own processes. That makes it a strong fit for process-heavy, regulated industries — financial services, insurance, manufacturing, pharmaceuticals and the public sector — where a standard CRM data model rarely survives contact with the actual workflow, and a poor fit for a small team that just wants a pipeline. Creatio.ai adds agentic capability across the platform, metered through annual AI credit packages. The commercial structure is layered and matters: a platform licence, plus each CRM application, plus AI credits and support, against a minimum annual commitment and a standard three-year term.

Media

Screenshots and product photos shared by Creatio.

Click to enlarge1 / 5

Company Information

Boston, Massachusetts, United States
Vision

A world where the people who understand a business process are the ones who can change it — where automating a workflow does not require a development queue, a vendor ticket or a six-month release cycle.

Mission

We build a no-code platform where CRM and workflow automation share one model, so business teams design, deploy and change their own processes without writing code or waiting on IT.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

No certifications have been listed for this product yet.

Pricing

All plans include core features. Per month, billed annually.

Growth
$25/user/month
  • Platform licence
  • No-code studio
  • Workflow engine
  • Base data model
  • Resource caps on processes, OData calls and roles
Enterprise
$55/user/month
  • Platform licence
  • Everything in Growth
  • Enterprise-grade automation
  • Deeper integrations
  • Multi-department scale
Unlimited
Custom/organisation
  • Organisation-scale custom pricing since May 2026
  • Unlimited users, agents, applications, workflows, custom objects and API calls
  • CRM modules included
Add-ons
$15/user/month per app
  • Sales, Marketing and Service Creatio each licensed separately on Growth and Enterprise
  • AI packages from $5,000/year
  • ~$10,000/year minimum commitment
  • 3-year standard term

Features

All capabilities grouped by category.

No-code platform

  • Visual no-code application and process designer
  • Business process management engine with BPMN modelling
  • Custom objects
  • data model and page designer
  • Integration and API management layer
  • Marketplace of pre-built applications and connectors

CRM applications

  • Sales Creatio for opportunity
  • pipeline and forecasting
  • Marketing Creatio for campaigns and lead nurturing
  • Service Creatio for case management and ITSM
  • Field Service for scheduling and dispatch
  • Composable — each licensed independently

AI, governance and deployment

  • Creatio.ai agentic capability metered by AI credits
  • AI Studio for building and managing agents
  • Predictive scoring and next-best-action
  • Role-based access
  • audit and admin controls
  • Cloud and on-premise deployment options