Independent AI audit · 25 parameters across 5 domains · equal weight
Software development lifecycle
5 parameters · awaiting evidence
Product management
5 parameters · awaiting evidence
Organization
5 parameters · awaiting evidence
Security & privacy
5 parameters · awaiting evidence
Implementation & support
5 parameters · awaiting evidence
No audit on record yet. No score is not a low score.
Capsule is a deliberately simple CRM built in Manchester by Zestia and launched in 2009. Its proposition is restraint: contact management, sales pipeline, tasks and light project tracking, presented clearly enough that a small team adopts it without training or an administrator. That simplicity is a positioning choice rather than a limitation of maturity. Higher tiers add workflow automation, AI-assisted content and reporting, multiple pipelines, project boards and larger contact and custom field allowances, but the product does not attempt marketing automation, complex forecasting or enterprise customisation. Pricing is fully published with a permanent free plan for two users, and tiers step up by contact volume and limits rather than by hiding core functionality behind a sales call — a meaningful difference for buyers comparing against quote-only competitors. Email marketing is not built in: Capsule offers it through Transpond, billed separately and scaled by list size. Xero and QuickBooks integrations are a particular strength for UK and European small businesses.
Screenshots and product photos shared by Zestia Ltd (Capsule CRM).
Manchester, England, United Kingdom
A world where small businesses are not sold enterprise complexity they will never use — where a CRM is judged by whether the team actually opens it, not by the length of its feature list.
We build a deliberately simple, well-priced CRM with clear limits and no sales-call pricing, so a small team can start today, understand exactly what it costs, and stop paying if it stops helping.
Meet the leaders shaping our vision, product, and growth.
Our certifications and compliance frameworks that keep your data safe.
All plans include core features. Per month, billed annually.
For 14 days
Up to 2 users250 contactsBasic contact managementSingle pipelineActivity loggingBilled annually30,000 contacts1 sales pipeline1 shared mailbox50 custom fieldsEmail templatesBilled annually60,000 contacts5 pipelines5 project boards150 custom fieldsWorkflow automationBilled annually120,000 contacts50 pipelines50 project boards300 custom fieldsAdvanced reportingBilled annually240,000 contacts100 pipelinesUnlimited custom fieldsPremium onboardingDedicated account managerAll capabilities grouped by category.