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Buffer

by Buffer, Inc.
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Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

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01

Software development lifecycle

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02

Product management

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03

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Buffer overview

Buffer is a social media management platform designed to help creators, small businesses, entrepreneurs, marketers, and teams build and grow their online presence. It brings essential social media workflows into one platform, including content creation, planning, scheduling, publishing, audience engagement, analytics, and collaboration.

Users can create and schedule content across multiple social networks, manage their publishing calendar, monitor performance, and understand which content is driving engagement. Buffer also provides AI-powered tools to help users generate ideas, improve content, and streamline their social media workflow.

Its analytics capabilities provide insights into post and channel performance, while its engagement tools help businesses manage conversations with their audiences. Buffer supports a broad range of social platforms and integrates with popular tools used for content creation and workflow automation. The platform follows a simple, user-friendly approach focused on making social media marketing more efficient, accessible, and manageable for individuals and growing businesses.

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Company Information

San Francisco, California, USA
Vision

To empower small businesses, creators, and individuals to build and grow their audiences through authentic, sustainable social media marketing.

Mission

To provide simple, effective tools that help people create, publish, analyze, and engage with social media content.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

No certifications have been listed for this product yet.

Pricing

All plans include core features. Per month, billed annually.

Free

For 14 days

0/User/month
  • 10 scheduled posts per channe
  • 100 ideas
  • 1 user account
  • AI Assistant
  • API access
Essentials
$5/month
  • Unlimited scheduled posts
  • Unlimited ideas
  • 1 user account
  • AI Assistant
  • Advanced analytics
Team
$10/month
  • Community inbox
  • Hashtag manager
  • First comment scheduling
  • Access levels
  • Content approval workflows

Features

All capabilities grouped by category.

Content Creation & Planning

  • AI Content Assistant
  • Content Ideas & Inspiration
  • Content Calendar
  • Drafts & Collaboration
  • Social Media Templates

Publishing & Scheduling

  • Multi-Channel Publishing
  • Post Scheduling
  • Custom Posting Schedules
  • Approval Workflows
  • Browser Extension

Analytics & Engagement

  • Social Media Analytics
  • AI-Powered Insights
  • Community Inbox
  • Audience Engagement
  • Reporting & Data Export