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Marketing

Braze

by Braze, Inc.
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Smartreview AI Trust-IQ Score™

Independent AI audit · 25 parameters across 5 domains · equal weight

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01

Software development lifecycle

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02

Product management

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Braze overview

Braze is a customer engagement and marketing automation platform that helps businesses build personalized relationships with customers throughout their lifecycle. It enables organizations to communicate with users across multiple channels, including email, mobile push notifications, in-app messages, SMS, web messaging, and content cards. Braze uses real-time customer data and behavioral insights to deliver relevant communications based on individual preferences and interactions.

The platform provides tools for creating automated customer journeys, audience segmentation, campaign management, personalization, and A/B testing. Marketers can design multi-step experiences using visual journey-building tools and trigger messages based on events, customer attributes, or behavioral changes. Braze also offers analytics and reporting features that help teams measure engagement, conversions, retention, and campaign effectiveness.

Braze is widely used by companies in industries such as retail, e-commerce, financial services, media, travel, and technology. Its integrations and data capabilities help organizations connect customer information across different systems and deliver consistent experiences. Overall, Braze helps businesses increase engagement, improve customer retention, personalize interactions, and drive measurable growth through real-time, data-driven customer engagement.

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Company Information

New York, New York, United States
Vision

A world where brands and customers connect in real time, everywhere — where a platform orchestrates personalised cross-channel messaging from live data, so every interaction feels timely and human.

Mission

We build a customer engagement platform for real-time, cross-channel messaging, so brands orchestrate personalised experiences across push, email, in-app, SMS and more from live behavioural data.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

ISO 27001
SOC 2 Type II
HIPAA

Pricing

All plans include core features. Per month, billed annually.

Features

All capabilities grouped by category.

Data and orchestration

  • Real-time customer data
  • Journey orchestration (Canvas)
  • Segmentation
  • Event-triggered messaging
  • CDP capabilities

Cross-channel messaging

  • Push
  • WhatsApp and web
  • Content cards
  • Personalisation
  • Frequency management

AI and platform

  • BrazeAI content and journeys
  • Predictive actions
  • Analytics and reporting
  • Integrations across the stack
  • APIs and connectors