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ActiveCampaign

by ActiveCampaign, LLC
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ActiveCampaign overview

ActiveCampaign is a customer experience automation platform that helps businesses attract, engage, and retain customers. It combines email marketing, marketing automation, CRM, sales automation, and messaging tools in one platform. Businesses can create personalized campaigns, automated customer journeys, lead-nurturing sequences, and targeted communications based on customer behavior and interactions.

ActiveCampaign provides CRM and sales features that help teams manage contacts, track deals, monitor customer activity, and automate follow-ups. Its segmentation, analytics, and reporting capabilities enable businesses to understand customer engagement and measure campaign performance. The platform also integrates with numerous business applications, allowing organizations to connect marketing, sales, e-commerce, and customer-service workflows efficiently.

ActiveCampaign is suitable for small businesses, growing companies, and established organizations looking to automate repetitive tasks and improve customer experiences. By combining customer data, personalization, automation, and analytics, it helps businesses nurture leads, strengthen relationships, increase engagement, and improve marketing efficiency. Overall, ActiveCampaign enables organizations to deliver relevant customer experiences while saving time and supporting measurable business growth.

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Company Information

Chicago, Illinois, United States
Vision

A world where small and mid-sized businesses market like the big players — where AI-powered marketing automation, email and CRM make sophisticated, personalised customer experiences affordable and easy.

Mission

We build a marketing automation, email and CRM platform, so SMBs and mid-market teams automate personalised customer experiences across email and channels without enterprise cost or complexity.

Leadership team

Meet the leaders shaping our vision, product, and growth.

No leadership team has been added for this product yet.

Compliance

Our certifications and compliance frameworks that keep your data safe.

No certifications have been listed for this product yet.

Pricing

All plans include core features. Per month, billed annually.

Starter
$15/month
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
Plus
$49/month
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce
  • integrations Landing pages
Pro
$79/month
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
Enterprise
$145/month
  • Custom objects
  • Attribution & conversion tracking
  • Predictive & conditional content
  • Premium CRM & ecommerce integrations
  • Unlimited automation actions

Features

All capabilities grouped by category.

Email and automation

  • Email marketing
  • Visual automation builder
  • Behaviour-triggered journeys
  • Segmentation
  • Personalisation

CRM and sales

  • Sales CRM and pipelines
  • Lead scoring
  • Pipeline automation
  • Deal management
  • Tasks

Platform and AI

  • SMS and site messages
  • AI content and automation
  • Predictive features
  • 900+ integrations
  • APIs and connectors